Sampa's Passion for Fashion
Where does sexy end and vulgarity start? That’s a fuzzy border familiar to Brazilian girls, especially the ones here in Sao Paulo. There are three places on this planet you can see women dressed as walking, talking living dolls apparently dressed by (lecherous male) artistic directors for Maxim or GQ or one of those men’s magazines which make you think “women just don’t look like that in real life.” Well, in Beirut, in Moscow and, dear reader, here in Sao Paulo, they most certainly do look like that. Fashion and fetish, sexiness and spectacular overstatement are rife – with the bonus that they are so many incarnations of samba swinging so cool and swaying so gentle.
There is an odd dimension to male-female relations here that I am only slowly becoming aware of, one of Latin femininity mixed with the urban sophistication of great capitals. In Europe or the United States, the political movements to empower women have created a justifiably laudable even playing field in many areas, notably in the workplace. But in the social arenas where flirting or the simple superficial physical appreciation of those around you is an option, that we’re-all-the-same mentality has come up distressingly short. Brazil’s softer sex has much to teach its sisters in many other countries. Sure, the women here may take the plastic surgery and the weekly (daily?) trips to the hairdresser’s to extremes. And that obsession with high heels obviously demands a certain sacrifice. But the injection of a bit of aesthetic fantasy into the humdrum of everyday of life works a treat here. It’s a joy merely to go to the supermarket, given the catwalk parades along the dairy aisle.
Genetically speaking, the Brazilian men obviously come from the same pool as the women. Beauty here is not as segregated as it is in Moscow, for instance. But it’s the women who dress up (a lot of the men probably want to become clotheshorses, too, but obviously bow to the greater wisdom of not making themselves ostentatious targets for the ever-present armed robbers; thus t-shirts and jeans pretty much make up their casual attire). And when the women – OK, the wealthier women – trot out their party threads, it’s as if a Jay-Z music video clip has come to life. They’ve obviously been doing it since they were little girls, because there’s no self-conscious pulling of dresses or tottering on the heels that you see when girls in other countries try for a glam party look. Here, they glide like goddesses through the room.
Naturally enough, there’s a fashion industry commensurate with the obsession for short, shiny clothes. Brazil is teeming with labels, a few of which are starting to become known, mainly in NYC. And this week was the week when the top 40 of them got to show off their winter collections, in the Sao Paulo Fashion Week.
Now, fashion shows are hardly representative of what the woman in the street wears. At least that’s the maxim in Paris and NYC and London (Milan being a slight exception, at times). But in Sao Paulo, what you see up on the catwalk is not that far off the mark. For the women. (The men’s wear is purely an imaginary jaunt, I’m guessing – unless the numerous gay clubs here have a door policy that encourages some pretty bizarre choices of outfit.)
On that note, here’s a sample of what was showing at this year’s Fashion Show.
For the record: yes, the women on the catwalk do look like the “average” women in the clubs around town. Only being models they’re not allowed to smile at work.




